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This web site has the following in the web site, "Twenty five years in the litigation trenches, handling and trying intellectual property, employment, and complex commercial cases has given Mike Young a very personal view of what you and your clients are facing as you work your way towards trial." We noticed that the web site also stated " Combine that with over twenty years experience as a mediator, and you have a neutral who can get the job done someone who can work with you, your clients, and your counterparts, to find that oft-times elusive settlement that leaves all parties better off." The header had Mike as the highest ranking optimized keyword. It is followed by Young, Mediation, and California which isn't as ranked as highly as Mike. The next words mikeyoungmediation.com uses is specializing. Intellectual Property Employment was included and might not be understood by search crawlers.